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時間:2022-08-15 來源:本站 點擊:258次

Economic Watch: CIIE helps exhibitors find access to Chinese market******

SHANGHAI, Nov. 9 (Xinhua) -- Influenced by a new type of consumers and buoyed by the upcoming shopping season in China, exhibitors at the ongoing China International Import Expo (CIIE) have been showcasing more varied products and new marketing methods.。

The 4th CIIE, held in Shanghai on Nov. 5-10, has drawn nearly 3,000 businesses from 127 countries and regions. Many of them have brought tailored products and services for the expanding Chinese market.。

The art category is a new zone at this year's exhibition, presenting luxurious paintings and creative cultural products for high-end consumers. Many exhibitors brought novelties such as stationery, cups and ornaments featuring elements designed by famous artists.。

With the 2022 Beijing Winter Olympics approaching, products related to winter sports are highlighted at the CIIE. Companies are exhibiting new boards, smart outwears and other cutting-edge equipment to attract Chinese consumers.。

China has been working on getting 300 million people involved in winter sports while statistics showed that Chinese people spent 13 times more money from a year before on ski and snowboard products in the last ski season.。

In recent years, blind boxes -- a small toy box whose content is unknown before opening -- and other novel toys have gained popularity in the Chinese market, especially with strong demand from young consumers. In order to tap into the trend, CIIE exhibitors have adjusted their strategies not only with diversified products and services but also more eye-catching packages and stylish booth gifts.。

Moreover, many exhibitors have oriented their marketing channels to cater to Chinese consumers' habits.。

Theland, a New Zealand dairy company in Shanghai for its fourth consecutive CIIE show, has been showing visitors the company's homepage and mini-program on Chinese social media platforms. It also set up a live-stream channel to introduce their products to online Chinese buyers.。

Such kind of e-commerce practice was rarely seen during the first CIIE as few exhibitors had social-media accounts in 2018, let alone accounts on Chinese platforms. In the 2019 edition, companies familiar with Chinese consumers started to use QR codes -- a type of matrix barcode containing data. Then at the third CIIE, live-streaming became a trendy marketing method.。

From QR codes to live-stream marketing, foreign sellers are getting closer and closer to Chinese consumers. One essential reason for this change is the high-degree digitalization of the Chinese market, said He Ying, director of strategy consulting at KPMG China.。

As Chinese consumers are planning for the year-end shopping season following the expo, which includes the "Double 11" shopping spree falling on Nov. 11 and the New Year celebration, CIIE participants are trying their best to adjust to new trends in China and seize the opportunities of the booming market. Enditem。

China issues IPR protection, application plan for 2021******

BEIJING, Nov. 3 (Xinhua) -- China has recently issued a major plan on IPR protection and application work for the 14th Five-Year Plan period (2021-2025), highlighting innovation, application and protection in the sector, according to IPR authorities.

The plan is a blueprint with detailed targets and measures for the country to embark on a journey to strengthen its intellectual property undertakings, the National Intellectual Property Administration (NIPA) said.

Aside from proposing quantitative indicators, the plan clearly sets new targets for China's IPR work on protection, application, services level and international cooperation, according to Shen Changyu, head of the NIPA.

"All these targets and indicators have been drafted to ensure the fulfillment of China's phased goals to strengthen its power in the IPR sector," said Shen.

The key quantitative indicators for the 2021-2025 period will have been reached when the number of high-value invention patents per 10,000 people hits 12, when the number of patents granted overseas hits 90,000, and when the annual import and export volume of intellectual property royalties hits 350 billion yuan (about 54.7 billion U.S. dollars).

Another indicator will have been reached when the added value of patent-intensive industries accounts for 13 percent of GDP, and that of copyright industries 7.5 percent, according to the plan.

The plan outlines five key tasks for the upcoming five years of IPR protection work to stimulate innovation vitality, sustain the development of the real economy, benefit the people through innovation, serve the open economy, and boost talent and the cultivation of culture.

To meet the targets, the NIPA has launched 15 specialized projects in four major sectors: IPR protection, industrial transfer, the construction of a services system, and talent cultivation.

The projects will reach diverse and key IPR protection work fields, including trade secrets, data, new plant varieties, geographical indications, trademarks, copyright, public services and education.

According to China's 15-year plan (2021-2035) on IPR development released in September, the country has ordered stricter IPR protection, a high level of public satisfaction, and a greater IPR market value by 2025. By 2035, China's IPR competitiveness will rank among the top globally. Enditem

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Putin, Macron discuss Ukraine issue over phone******

MOSCOW, Feb. 20 (Xinhua) -- Russian President Vladimir Putin held a telephone conversation with his French counterpart Emmanuel Macron on Sunday, where the leaders discussed the situation in Ukraine and developments regarding long-term legal security guarantees for Russia.

"Serious concerns were expressed due to the quickly deteriorating situation along the contact line in Donbas," the Kremlin said in a statement.

Putin noted that provocations from Ukrainian militants caused the escalation.

"Attention was drawn to the modern weapons and ammunition being sent to Ukraine by NATO member countries, which is encouraging Kiev to pursue a military solution to the Donbas problem," the Kremlin said.

Kiev "continues to refuse to implement the Minsk agreements, as well as the agreements reached as part of the Normandy format," according to the statement.

Both presidents found it "expedient to step up the search for a diplomatic solution" between the foreign ministers and political advisors to the leaders of the Normandy format countries.

OPPO 新机曝光 全新K9s即将推出******

  10 月 13 日消息,在近期 OPPO K9 系列新机 K9s 已经在电商平台中出现,预计将在近期发布。

  从目前的爆料信息来看,OPPO K9s将会采用 6.59 英寸 FHD + 分辨率 120Hz 刷新率六档变速 LCD 屏,在核心性能方面将采用高通骁龙 778G 芯片,配备 6GB/8GB 运存,影像方面将采用6400万像素+800万像素+200万像素的后置组合与1600万像素的前摄。OPPO K9s将内置X轴线性马达、采用侧边指纹解锁,配备3.5mm耳机孔。

  其他方面,OPPO K9s将 5000mAh 电池。支持 30W 快充。重量为199g,厚度为8.52mm。






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